Context : Geiser is a company dedicated to the production of craft beer, that is ready to take the next step in the development of their brand .
Challenge : One of the problems of the brand was its limited potential in communicating. I had to revert this situation and create a conceptually fresh brand, that would stand out in the beer category and would be applicable in several formats, primarily in packaging.
Solution : After analyzing several aspects I chose to highlight the types of beer produced by the company: lager, ale and dark, also differentiated by their alcohol content/volume. I developed a visual system based on waves (perceived as liquid) that identify the type of beer and its alcohol content.
Furthermore I developed a system of illustrations of women with the characteristics of each beer. In this way the system expands and makes the packaging and advertisements digital much more attractive.
We achieved a minimalist graphic style, visually strong and uncommon in the beer world.