Context : Lion is a clothing brand that creates/produces its product lines inspired by " Rastafari " culture.
Challenge : Lion wanted to update its logo without losing key elements like the lion, and generate a redesign to end the problems of implementation of its previous logo.
Solution : Using the lion 's head from the original logo as a starting point, I began to develop a completely new design. I comprised the African map in the new image of the lion. I connected two fundamental concepts and got an easily applicable and recognizable icon.