Context : Lodgify is an innovative all-in-one software-as-a-service solution that simplifies vacation rental marketing. The software allows both vacation rental, manage reservations and availabilities efficiently, and instantly synchronize property information with listings on multiple external vacation rental portals. Lodgify’s mission is to help vacation rental owners and managers to grow their accommodation business by empowering them with great technology that is accessible and affordable for everyone.
Founded in June 2012, Lodgify is a Barcelona-based technology company that develops innovative software for the vacation rental industry.
Challenge : It was necessary to redesign the brand without losing sight of certain visual aspects rooted in the previous brand, a difficult but not impossible challenge.
Solution : The isologotype was morphologically restructured, a typographic redefinition was made, giving the brand more strength and versatility, followed by it defined a visual system that will be applied in all internal and external communication of the brand.